Ryan Haines / Android Authority
TL;DR
- New clues recommend Google could be making plans to rename the Fitbit app to “Google Well being.”
- An emblem and the “Google Well being Top rate” branding were noticed on Google’s personal site.
- Fitbit’s iOS app has additionally been discovered the use of the brand new branding whilst checklist Google Well being Top rate costs.
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In line with a tip won by means of 9to5Google, Google may rename the Fitbit app to “Google Well being.” It additionally seems like this rebranding will include a brand new brushstroke-style middle brand that includes Google’s signature blue, inexperienced, yellow, and purple gradient colours.
This new brand and the “Google Well being Top rate” title had been noticed in global Google Retailer listings when including a Pixel Watch or Fitbit software to the cart. An Apple App Retailer checklist for the Fitbit app was once additionally noticed with the similar branding and pricing for the renamed subscription. Whilst the “In-app purchases” phase mirrored the brand new title, the pricing proven there was once the similar as the present $9.99 per 30 days or $79.99 annual Fitbit Top rate club.
Google seems to have since got rid of this brand and mentions of “Google Well being Top rate” from its site and the App Retailer. It’s imaginable the corporate driven those adjustments are living upfront or remains to be finalizing its rebranding technique in the back of the scenes.
What does appear more and more transparent is the course Google is heading in. Whilst Fitbit branding is anticipated to stay round for {hardware}, like the approaching “Google Fitbit Air” health band, tool and services and products might be introduced beneath the Google umbrella, marking one of the crucial visual adjustments but in Google’s sluggish absorption of Fitbit.
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