Samsung retakes the lead in Q1, however there is unhealthy information for different Android manufacturers

Samsung surrendered its lead of the worldwide smartphone marketplace to Apple in This fall 2025, however the corporate in most cases retakes the lead within the following quarter. New knowledge has certainly published excellent information for Samsung, however unhealthy information for different most sensible Android manufacturers.

Monitoring company Omdia posted its Q1 2026 world smartphone marketplace proportion document, and Samsung used to be the highest producer for the quarter. The Korean producer accounted for 22% of shipments in comparison to Apple’s 20% proportion.

Samsung and Apple additionally noticed year-on-year enlargement of 8% and 10%, respectively. Sadly, there’s unhealthy information for different producers within the most sensible 5 as all of them recorded every year declines. Xiaomi ranked 3rd in Q1, however noticed a large 19% decline in shipments. In the meantime, fourth-placed OPPO used to be only a share level at the back of Xiaomi, however noticed a 6% every year decline. In the end, vivo used to be ranked 5th however noticed shipments dip by way of 7% year-on-year.

Xiaomi’s slide particularly used to be blamed on the truth that over part of its shipments have been sub-$200 gadgets. Certainly, funds telephones are extra uncovered to skyrocketing element costs, as we’ve noticed with the AI-induced RAM disaster.

Then again, the fastest-growing producer within the most sensible ten used to be HONOR. The company used to be most effective ranked 7th however noticed every year enlargement of nineteen%. Omdia attributed this efficiency to rising gross sales within the Center East and Africa, despite the fact that the emblem noticed cargo declines in its house marketplace.

In any tournament, I’m willing to look what the remainder of the 12 months holds for Xiaomi and OPPO particularly. In truth, I wouldn’t be stunned if OPPO passes Xiaomi for 3rd position in the second one quarter.