A smartphone loyalty survey has printed the unsurprising information that Android customers are 3.7 instances much more likely to modify to iPhone than the opposite. Extra curiously, it presentations that iPhone logo loyalty has larger considerably within the remaining 5 years …
SellCell performed a large-scale survey of US smartphone customers.
Emblem loyalty within the smartphone marketplace has lengthy been ruled by way of Apple, however how does that loyalty glance in 2026? To determine, SellCell surveyed over 5,000 smartphone customers throughout iPhone and Android telephones in the United States, exploring whether or not customers plan to stick with their present logo, what drives the ones selections, and the place switchers are heading subsequent.
Whilst 5,000 would possibly sound like a small quantity, it’s if truth be told an overly statistically tough pattern.
The corporate requested smartphone customers what they anticipated to shop for subsequent time they upgraded their telephone. As you’d be expecting, 96.4% of iPhone customers mentioned they’d purchase every other iPhone, with simply 3.6% anticipating to modify to Android.
It used to be a markedly other image the opposite direction round, then again. Amongst Android customers, a complete 13.6% mentioned they meant to modify to iPhone – nearly 4 instances upper.
The company additionally measured converting loyalty ranges through the years. iPhone logo loyalty has larger from 90.5% in 2019 to 96.4% in 2026, with maximum of that enlargement going on since 2021.
When iPhone customers have been requested why they remained dependable to the corporate, the bulk (60.8%) mentioned that they only desire iOS, whilst a considerable quantity additionally did so as a result of they have been invested within the Apple ecosystem (17.4%). Different causes for who prefer Apple have been product reliability, ease of use, and consider within the corporate’s privateness and security features.
A few of the minority who would transfer to Android, worth used to be the overpowering reason why.
You’ll see different effects from the survey right here.
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