A brand new Counterpoint Analysis document presentations Apple noticed iPhone shipments develop 8% 12 months over 12 months in Latin The us all the way through Q1 2026. Listed here are the main points.
Apple larger iPhone shipments by way of 8% all the way through Q1 2026 in Latin The us
A couple of weeks in the past, Omdia printed a document with its findings about Latin The us’s smartphone shipments for Q1.
In it, the company registered 3% total enlargement, with Apple seeing a 31% year-over-year building up, from 4% to five% of overall shipments, “supported by way of a phenomenal efficiency in Mexico (+80% YoY) and powerful reception of the iPhone 17 sequence.”
Nowadays, Counterpoint Analysis launched a document with their very own findings about smartphone shipments in Latin The us for the primary quarter of 2026.
And whilst the overall review of the marketplace’s total standing turns out widely identical, the brand new document takes a special view of Apple’s efficiency.
In line with Counterpoint Analysis, the full smartphone marketplace noticed 2% year-over-year enlargement in shipments, with Samsung at 31%, Motorola at 19%, Xiaomi at 15%, Honor at 10%, Apple at 8%, and the remainder of the marketplace at 17%.
From the document:
The area’s shipments have been additionally boosted by way of double-digit share beneficial properties in Ecuador, Peru and Venezuela, in addition to emerging call for in Argentina, Colombia, Central The us and the Caribbean. This helped offset the contraction throughout Latin The us’s two greatest markets, Mexico and Brazil.
Counterpoint says Apple noticed an 8% building up in overall shipments for the length, as did Motorola, whilst Honor noticed a 75% bounce. Samsung, Xiaomi, and different producers, in the meantime, noticed shipments decline 3%, 5%, and 16%, respectively.
In line with Counterpoint’s numbers, HONOR larger its marketplace proportion in Latin The us from 6% to ten% 12 months over 12 months, sufficient to overhaul Apple for fourth position.
Counterpoint additionally says that the Latin American marketplace adopted the premiumization pattern it has noticed international, with the $150 to $250 value section rising 5% 12 months over 12 months, and attaining a 29% proportion total.
Taking a look forward, Counterpoint says it believes that “following the cargo building up in Q1 2026, a number of manufacturers will in all probability introduce focused reductions on strategic fashions to incentivize patrons in Q2 2026.”
You’ll take a look at the overall document right here.
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