Hello all 👋, Amin right here, co-founder of Brandfetch
@maresch from Pitch put it neatly in a contemporary thread right here:
Emblem is the toughest and maximum vital a part of construction AI merchandise.
It is why we constructed the Emblem Information API, and now the Emblem Context API.
The tale is going like this:
8 years in the past we introduced a special product right here on Product Hunt: Oqtor, an AI design device, again earlier than GPT made that standard. It most commonly did not paintings. However one tiny factor made other people illuminate: all the way through onboarding it fetched their brand robotically, in order that they by no means needed to add anything else.
That was once our “aha second”.
We adopted that one sign, and in 2019 we grew to become it right into a Brand API, then prolonged it right into a complete Emblem API offering trademarks, colours, fonts, and firmographics (which gained Made from the Day)
However the deeper we went, the extra we had been simply accumulating fragments. A symbol right here, a colour there, a font, a tagline. A model is not just the ones issues, but in addition the voice, the location, the undertaking, the target audience an organization if truth be told speaks to.
And that is the reason precisely what an AI cannot piece in combination by itself. It has the Nikes and Apples of the sector memorized, however ask about your native pizzeria and it is at risk of hallucination.
To mend that, you would feed it the context your self, this means that a scraping pipeline you need to babysit. Move slowly. Parse. Arrange style high quality, velocity, and pricing. Hope it is present. Stay it alive.
Nowadays we are changing all of that with one API name. Emblem Context API returns:
✔️ model voice, taste and positioning
✔️ undertaking and merchandise
✔️ the target audience an organization speaks to
✔️dos and don’ts, competition
All structured, in a position to drop directly right into a steered.
8 years in, we now have quietly turn into the logo layer powering corporations like Canva, Typeform, and Synthesia. And we are simply getting began!
As a thanks for studying this a ways, we are giving the PH neighborhood 20% off any plan with code PH0626, just right via June 15. Get it, open the medical doctors, and send this afternoon 🚀
Use it to flooring brokers, personalize onboarding, or stay content material on-brand. What are you excited to construct with it?
P.S. It is also to be had as an MCP, which brings the similar information directly into Claude and different gear.
P.P.S. Emblem API will give you the fragments: trademarks, colour palettes, firmographics. Emblem Context API will give you the connective tissue: tone of voice, positioning, target audience, merchandise, and extra.
