Apple introduced a brand new marketing campaign in China referred to as “Fortunately, I used to be dressed in it” (“还好戴着它”), which incorporates a particular podcast episode through which 3 customers proportion their tales. Listed here are the main points.
Apple Watch marketing campaign highlights life-changing studies
Apple and TBWAMedia Arts Lab – China have introduced a marketing campaign that includes tales from 3 Apple Watch customers who had been stored by way of the software’s emergency options.
On Apple’s Chinese language web page, a brand new “Fortunately, I used to be dressed in it” segment options quotes from 3 Apple Watch customers, Me Junyan, Chen Huimin, and Yang Xiao, who proportion their tales about Fall Detection, Crash Detection, and center charge indicators.
TBWA says that the “Fortunately, I used to be dressed in it” marketing campaign is known as after “an rising word organically utilized by Apple Watch customers themselves” following emergencies or health-related problems. (I will relate.)
Moreover, the marketing campaign includes a particular episode of the “你，静不下来” podcast (which loosely interprets to “You Simply Can’t Settle Down”) hosted by way of Li Jing, “considered one of China’s maximum relied on interviewers and an Apple Watch consumer,” consistent with TBWA.
Within the hour-long episode, the 3 customers proportion their tales, together with a life-saving emergency name after a major automotive crash the place the consumer was once knocked subconscious.
In case you discuss Chinese language and wish to watch or pay attention to all of the episode, apply this hyperlink. In a different way, you’ll be able to take a look at subtitled segments from the interview on TBWA’s web page.
By way of MacMagazine
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