The American Buyer Pleasure Index (ACSI) has revealed this yr’s Telecommunications, Cellular Telephone, and Smartwatch Learn about. Right here’s how the iPhone and the Apple Watch did.
iPhone loses some extent, as Apple Watch holds stable
Over time, Apple has touted its top buyer delight as a trademark of the standard of its merchandise, to the purpose that Tim Cook dinner’s “buyer sat” line has develop into a kind of meme, in particular throughout Apple occasions and profits calls.
Simply remaining month, throughout Apple’s Q2 2026 profits name, buyer delight got here up 5 occasions over the process the hour-long consultation, with Apple CEO Tim Cook dinner and CFO Kevan Parekh bringing up two times that buyer delight for the iPhone 17 lineup had not too long ago been measured at 99% in america via 451 Analysis. Parekh additionally cited 451 Analysis figures of 97% for the Mac, 98% for the iPad, and 96% for the Apple Watch.
This week, then again, the ACSI (by the use of Macworld) launched this yr’s Telecommunications, Cellular Telephone, and Smartwatch Learn about, with fairly other numbers.
The find out about used to be in response to 26,963 finished surveys carried out between April 2025 and March 2026. Shoppers have been requested to judge their contemporary stories with the biggest firms in each and every class.
Within the general “mobile phones” class, Samsung took the highest spot via conserving its ranking at 81, whilst Apple slipped one level from remaining yr to 80.
The entire ranking for the class rose 1% to 79. This yr’s find out about additionally measured AI function efficiency for the primary time, with the class scoring 85 on ACSI’s 0 to 100 scale.
Particularly, AI function efficiency debuts at 85, just about matching the highest table-stakes interactions, suggesting that AI is transferring from novelty to sensible software for plenty of shoppers.
When the “mobile phones” class used to be damaged down via type kind (flagship, foldables, and legacy/different), Samsung once more scored upper than Apple within the flagship section, 84 as opposed to 82, respectively, whilst Apple scored one level above Samsung within the legacy/different section, 79 as opposed to 78, respectively. Samsung very easily led the foldables section with a ranking of 80, neatly forward of Google at 72, and Motorola (Lenovo) at 70.
In the meantime, the “smartwatches” class noticed Apple and Samsung tie with ratings of 80 each and every, with Apple unchanged yr over yr and Samsung down from remaining yr’s ranking of 83.
General buyer delight within the “smartwatches” class additionally remained unchanged at 77, with “Connectivity with apps and equipment,” “Usability of health/process monitoring,” and “Website online delight” scoring the very best, at 83 each and every.
To take a look at the ACSI’s complete file, apply this hyperlink.
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