Apple SVP of Services and products and Well being Eddy Cue has been selected as this 12 months’s recipient of the Leisure Particular person of the Yr Award, which can be offered subsequent month on the Cannes Lions pageant. Listed below are the main points.
’Cue has been instrumental in construction Apple’s globally influential leisure ecosystem’
Once a year, Cannes Lions World Pageant of Creativity acknowledges the most efficient ingenious paintings, promoting campaigns, and skill from around the world advertising and marketing and communications business.
Apple isn’t any stranger to the pageant, having gained a few of its best honors over time, together with Inventive Marketer of the Yr in 2019 and 2025, in addition to recognitions for campaigns reminiscent of “Shot on iPhone,” “Welcome House,” and “Loosen up, it’s iPhone.”
This 12 months, the pageant will happen from June 22 via June 26, with the primary shortlists anticipated to be revealed on June 20.
And whilst Apple can be within the working for marketing campaign awards, one Cannes Lions honor is already showed: Eddy Cue has been named the pageant’s 2026 Leisure Particular person of the Yr.
Consistent with Cannes Lions, Cue has been “shaping the way forward for leisure via groundbreaking storytelling and innovation,” which is why he’ll be offered with the award that “recognizes the creativity that evokes others to supply really compelling, significant, and entertaining content material.”
From Cannes Lions:
Cue has been instrumental in construction Apple’s globally influential leisure ecosystem, overseeing Apple TV, Apple Track, Apple Podcasts, Apple Books, Apple Pay, Apple Information, Health+, Apple Card, Apple Maps, iCloud, in addition to Apple’s productiveness and creativity apps.
Underneath Cue’s management, Apple TV, which introduced simply over six years in the past as an entirely unique streaming platform, has grow to be probably the most business’s maximum award-winning and culture-defining services and products. For 5 consecutive years, it has held the highest place for the very best seriously rated slate of unique programming amongst all streaming services and products.
And right here’s Simon Cook dinner, Cannes Lions CEO:
Eddy Cue has persistently driven the limits of leisure and storytelling, construction platforms and reviews that experience redefined how audiences have interaction with tradition. Underneath his management, Apple has now not most effective produced world-class content material however has additionally formed the way forward for leisure via innovation, creativity and an unwavering dedication to high quality. We’re thrilled to honour Eddy as our 2026 Leisure Particular person of the Yr.
Along with receiving the award, Cue may even ship a keynote seminar on June 22, even if there are not any main points on Cannes Lions’ web page, rather then the truth that he’ll be joined via Jerry Bruckheimer, who not too long ago produced ‘F1 The Film‘ for Apple TV.
Apple TV is to be had for $12.99 per 30 days and lines hit TV presentations and flicks like Severance, The Studio, The Morning Display, Shrinking and Silo.
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