Consistent with Counterpoint Analysis, Apple outperformed the wider US smartphone marketplace in Q1, helped via persevered iPhone 17 call for amid weakening Android gross sales. Listed below are the main points.
iPhone noticed 1.3% YoY enlargement in US gross sales right through Q1 2026
In a brand new document, Counterpoint Analysis says that Apple noticed a 1.3% year-over-year bump in iPhone gross sales within the U.S. right through the primary quarter of 2026, in stark distinction to a 5.7% decline within the general marketplace.
As Counterpoint notes, Apple’s efficiency was once pushed partly via stronger-than-expected call for for the bottom iPhone 17, in addition to Samsung’s behind schedule release of the Galaxy S26 collection.
Traditionally, Samsung’s Galaxy S flagship telephones have reached retail outlets in January or February yearly since 2021. This yr, on the other hand, the Galaxy S26 lineup simplest hit cabinets in mid-March, “leaving quite of a vacuum within the top class house for an additional month in Q1,” in step with Counterpoint.
This helped the iPhone account for 75% of smartphone gross sales on the Giant 3 US carriers in Q1 2026, up from 72% a yr previous.
Curiously, the document notes that Apple’s “percentage grew probably the most at Verizon to 77% in Q1 2026.”
Any other contributing issue for Apple’s positive aspects was once how each and every smartphone producer reacted to pricing amid emerging reminiscence prices. Counterpoint famous that Apple saved iPhone 17e pricing constant yr over yr whilst expanding entry-level garage to 256GB, at the same time as friends raised costs.
From the document:
Via Q1 2026, Apple outpaced Samsung in Counterpoint’s reasonable Smartphone Promotional Index ratings throughout gadgets priced $600 and above in US postpaid channels. Apple higher its promotional energy on this phase YoY in Q1, as did Motorola and Google, whilst Samsung declined. If Apple can keep away from important worth will increase and proceed to outpace its friends in promotional greenbacks, it is going to be difficult for Android OEMs to maintain within the yr forward.
To learn Counterpoint Analysis’s complete document, observe this hyperlink.
Price testing on Amazon
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